Every year the whole advertising industry waits for the Super Bowl, the annual championship game of the National Football League (NFL). But they are not waiting for the 49ers, Patriots, Giants nor Falcons. Frankly speaking, they are not there because of American Football. They are waiting for the Super Bowl Ads. The most expensive advertising time, a 30-second commercial could exceed $5 million at Super Bowl 51.

Source: Super Bowl: Ads first, then Football – Marko Jevtic – Medium